From astronauts to football coaches, these Super Bowl ads are an ode to women.
Here are the best feminist commercials from this year’s Super Bowl:
Olay – Make Space For Women
Olay’s Make Space For Women features Lilly Singh and Busy Phillips with retired astronaut Nicole Stott in a nod to last year’s first all-female space walk. “When we make space for women, we make space for everyone,” Taraji P Henson says on the clip, which raises money for Girls Who Code – $1 for every tweet to @olayskin #MakeSpaceForWomen.
Microsoft – Be The One
Amazon Alexa – #BeforeAlexa
Pepsi – Paint It Black
In Pepsi’s Paint It Black ad, H.E.R arrives in a world that’s painted all-black (the colour of the new Pepsi Zero Sugar can) where she finds Missy Elliott.
Genesis – Going Away Party
Audi – Let It Go
Audi’s Let It Go sees Game Of Thrones actor Maisie Williams letting go of the past – fossil fuels and road rage, for example – as she drives towards “a more sustainable future”.
Squarespace – Welcome To Winona
Embarking on a journey of self-discovery, Winona Ryder returns to Winona, Minnesota (the town where she was born and is named after). The Stranger Things actor spends a week in the city to photograph people and places for a book that will be sold on Squarespace’s website with all proceeds going to charity.