Above all though, the real problem is the choice. I know it’s an unbearably First World issue but studies show time and again that too much variety is bad for us. We become paralyzed with indecision and uncertainty. It’s little wonder some of us feel overwhelmed when faced with 14 different types of Fair Trade tea.

In supermarkets, every tiny decision becomes a series of inane questions. Small eggs or large? Free range or organic? Do you want some bread to go with that? Wholemeal or gluten-free? What’s the point of gluten-free? Oh, wait – there’s a recipe card. Do I need some sprinkles on that? WHERE DID MY BASKET GO?

Champagne problems yes, but still a chronically listless process for someone vague like me, who can easily end up wandering around in circles all day - caught helplessly amid those superior beings who go in Focused and With Lists.

Even when you reach check-out the torture doesn’t end; instead, as you wait in line (there’s always a line), you’re confronted by the enormity of your own poor life choices. Oh gross, am I really that person who prefers a six-pack of fizzy drinks to the glossy overload of butternut squashes toted by my trolley neighbour? Apparently I am.

I’ve tried ways to overcome my supermarket phobia. I’ve lingered in the relatively serene magazines area and read the cute “ask your grown-up helper first” signs over free trays of apples. I’ve even tried skidding on the trolley wheels (woooo… fun).

But it’s a lost cause. Time to check out, and log-in. Thank GOD for internet shopping.

Can supermarket shopping really be therapeutic? Join the debate