If you thought Tiny Tears played it close to real life, you’ve seen nothing yet.
The latest update from ‘Normal Barbie’ creator Nickolay Lamm sees the Lammily doll now come with sanitary pads.
In a bid to normalise periods and help parents explain the ins and outs of menstrual cycles to their children, Lamm has created the Period Party pack.
Including a booklet all about periods plus tiny brightly coloured sanitary towels, it’s hoped the pack will help to break down the stigma surrounding periods.
“It’s just what happens in real life,” he explains to TIME. “We wanted to put it on the doll so it’s not a scary thing.”
Her body measurements have been based on those of the average 19-year-old woman, while other extension packs include stickers to give the doll freckles, scrapes, bruises, cellulite, acne and moles.
Having sparked a tidal change in the way children's toys represent the appearance of the female body, Lamm is now turning his attention to the inner workings.
Period taboos in particular.
Perhaps surprisingly, Donald Trump has in part inspired the new Lammily update.
Lamm notes the controversial comments made by Trump following the first GOP debate in August, when he said of his war of words with journalist Megyn Kelly: “there was blood coming out of her eyes, blood coming out of her wherever.”
Talking to TIME, Lamm says: “I don’t want to make this a whole political project or anything, but I think when [Trump] said that it was just an example of the overall culture where menstruation is very taboo, and not only taboo, but some people use it as an insult.”
The Period Party pack, which is bought separately to the doll, comes with 19 decorated pads, a spare pair of underwear and a calendar on which the doll’s periods can be tracked.
Having worked closely with his mother on the project, graphic designer turned toymaker Lamm says: “If a doll has pads, how can [menstruation] be taboo?”
“Periods are such an integral part of a woman's life, just like a healthy part of it. It shouldn't have to be swept under the rug.”
We’ll applaud that.