Perhaps surprisingly, Donald Trump has in part inspired the new Lammily update.

Lamm notes the controversial comments made by Trump following the first GOP debate in August, when he said of his war of words with journalist Megyn Kelly: “there was blood coming out of her eyes, blood coming out of her wherever.”

Talking to TIME, Lamm says: “I don’t want to make this a whole political project or anything, but I think when [Trump] said that it was just an example of the overall culture where menstruation is very taboo, and not only taboo, but some people use it as an insult.”

The Period Party pack, which is bought separately to the doll, comes with 19 decorated pads, a spare pair of underwear and a calendar on which the doll’s periods can be tracked.

Having worked closely with his mother on the project, graphic designer turned toymaker Lamm says: “If a doll has pads, how can [menstruation] be taboo?”

“Periods are such an integral part of a woman's life, just like a healthy part of it. It shouldn't have to be swept under the rug.”

We’ll applaud that.

The Lammily doll now comes with Period Party sanitary towels