This week, Instagram star Essena O’Neill announced that she was quitting social media because of the emotional toll it was taking on her life.
Darby Cisneros, the woman behind the account who has remained anonymous until now, revealed herself in the last post - a selfie with the Barbie doll - and explained that "SB’s work here is done".
Coming to our attention in September, when Wired profiled the account, Socality Barbie mocked the digital generation’s obsession with presenting a picture perfect life to the world. Following the interview, the account’s followers sky rocketed from 7000 to over a million.
Cisneros says in her announcement that although “never in 1 million years did I think it would receive the amount of attention that it did," she’s ready to abandon the account because it has fulfilled its purpose:
“It has open the door to a lot of great discussions like how we choose to present ourselves online, the insane lengths many of us go to to create the perfect Instagram life, and calling into question our authenticity and motives” (sic).
The account poked fun at the farce of social media and our constant need to rake-in ‘likes’ and followers. Cisneros exposed the reality, that instead of presenting an person's individual experience, social media accounts now merely display a cookie-cutter vision of what is considered to be the ‘perfect life.’
Cisneros posted pictures of a mass-produced Barbie doll enjoying all the clichéd activities we see on people’s Instagram accounts - bubble baths, walking through redwood forests and generally loving life, while wearing trendy garb.
She created the account after getting fed up about how “ridiculous social media has become”, telling Wired, “it’s dishonest. Nobody actually lives like this.”
The account became so popular that in a twist of hilarious irony, Cisneros was even offered free flights to the dream hipster holiday destination of Iceland and free products if she featured them in her posts. Of course, Cisneros rejected these offers.
Along with O’Neill, Socality Barbie is the second person in a week to abandon social media; and with Kate Winslet publicly denouncing it as diminishing our collective self-esteem, we can only wonder what the future holds for our digital personalities.
In the meantime, we bid Socality Barbie adieu, we were #Blessed to have known her.