A jazzy new alarm system promises to banish couple wake-up angst forever more by gently rousing one person at a time.

Wakē is a modern clock that's designed to wake you with a personal sunrise and focused sounds that won't interrupt whoever happens to be sharing your bed.

The invention - which is taking shape via a Kickstarter project - aims to cut out that awkward moment when both people are jolted awake by the blare of an alarm clock.

"In the 21st century, people shouldn’t wake up in the dark, lose sleep to their partner’s alarm, or be jolted awake by a buzzer," say Lucera Labs, the Los Angeles-based engineer team behind the project.

"It’s time to rethink how we wake up."

The soothing alarm clock that will banish morning couple rows forever more