The UK's very first cereal cafe is set to open its doors tomorrow.
The creation of identical twin brothers Gary and Alan Keery, 32, the Cereal Killer Cafe is located on Brick Lane and will sell over 100 types of cereal from 7am until 10pm, perfect for when you're craving a bowl of Cheerios after the pub.
While there's no word on whether you can munch on a "normal" bowl of Frosties, rare boxes of cereal are available to try, such as the Oreo-Os which are only available in South Korea (and now Cereal Killer Cafe).
Also available on the menu are Reese's Puffs, the cereal version of Reese's Pieces, as well as Strawberry Pops, from South Africa, and Milo chocolate curls from Australia. And for those who love Lucky Charms, you'll be pleased to know that they will definitely be on offer to eat too. In fact, the whole interior is based on a bowl of Lucky Charms.
As well as cereal, the brothers have also got a variety of cakes and doughnuts on the menu which all include some cereal ingredient, such as the Coco Pops brownies (would eat right now).
If you eat gluten-free, fear not as they also have Chex cereals available to satisfy any coeliac, as well as 30 different kinds of milk - from Soy to Almond - for anyone who's lactose intolerant.
The idea first came to the brothers when they were looking for somewhere to satisfy their cereal craving while in Shoreditch one afternoon to no avail.
We had a look on their Instagram feed for a sneak peek at what you can expect, and also where you can see their progress. We can feel our tastebuds tingling already - although prepare for the sugar rush.
While Britain hasn't ever seen such a concept before, there's already Cereality in the US. This will be the first of its kind in the UK and there's clearly an audience as the Facebook page for the cafe already has 7,000 fans. Prices start at £2.50 for a small bowl, £3.00 for a medium size bowl and £3.50 for a large bowl.
What do you think? A silly gimmick or will you be going down to try this out?
139 Brick Lane, Shoreditch, London, E1 6SB, cerealkillercafe.co.uk