Explaining the motivations behind #WhatYouDontSee, a Blurt blog post reads: “All too often, shame and fear force us to ‘mask’ our illness; and although public attitudes are improving, unhelpful associations about depression still abound.

“‘But you don’t look depressed…’, ‘He can’t be depressed, I saw him laughing with his mates last night’, ‘She’s young and pretty, how can she be depressed?’

“At Blurt, we’re so over hearing comments like this. Depression can hit anyone, at any time, regardless of age, gender, and personal circumstance. It’s an invisible illness: you can’t tell from the outside who is suffering.

“This Depression Awareness Week, we’re harnessing the power of social media to reveal what living with depression is really like. We’re determined to challenge the stigma around what depression ‘should’ look like, and show the world that anyone can be affected by poor mental health.”

The #WhatYouDontSee campaign is tackling the stigma surrounding depression