LA-based brand ban.do recently launched a line of necklaces featuring the names of mental illnesses, sparking a huge online debate in the process.

On the landing page for the necklaces, brand founder Jen Gotch has posted a message reading: “I have struggled with mental health issues for most of my life and I know how challenging it can be both personally and professionally.

“It’s so important for us to open up a dialogue about how we are feeling and get to a place where we are comfortable asking for and receiving help”.

Gotch finishes by saying: “One thing we can all do is work to remove the stigmas associated with mental illness. These necklaces are a step in doing that and I hope they can also serve as a conversation starter for people to be more open about what’s going on in their minds.”

This mental health-inspired jewellery line is causing a stir on social media