From Ballerina Farm's Hannah Neeleman to Nara Smith, influencers who espouse "traditional family values" are bigger than ever. But is there a dark side?

The reality of Instagram tradwives, BallerinaFarm to Nara Smith

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When does romanticising domesticity start to feel regressive?

The domestic goddess is flourishing while women’s rights are backsliding

Stylist Daily

After decades of being wary of anything that felt too housewife-adjacent, we’ve fallen hard for dinner party hosting, pantry organising and cleaning hacks.

Romanticising your domestic life doesn’t make you a ‘tradwife’ – but there’s a reason we’re so drawn to homemaking content right now