The campaign aims to encourage people to borrow less money, and while it's been criticised by some for "crossing the line", others have praised UBank for tackling such an emotive topic in an advert.

UBank’s CEO Lee Hatton has since explained that she sought out “real estate advice” from the terminally ill to help us to remember where our priorities should lie.

She said: “Our hope is that after you watch the film you will consider reviewing your own approach to spending your money on the things that are most important to you.

“Are you spending enough time with family and friends? Are you pursuing what you’re truly passionate about? Are there changes you need to make to find more time for your priorities?”

Hatton concluded: “The final thought from the film that I want to leave you with is one that was beautifully put forward by Karen in the video: humanity isn’t about the bricks and mortar, it’s what is inside those bricks and mortar.”

What's really important? Six people diagnosed with a terminal illness speak out in powerful video