Sadly, the magical new look is only a “temporary transformation”, according to Edinburgh News.

Event organisers, Underbelly, explained that the renaming is part of the literary festival, Message from the Skies, as it aims to celebrate female authors and the country’s literary heritage - with author Val McDermid, a celebrated crime writer, using the pub as a location in one of her stories.

“The story behind the temporary transformation of the Conan Doyle to the JK Rowling is that Val McDermid has written a story about Edinburgh’s Hogmanay’s Message From The Skies which resurrects Susan Ferrier and Muriel Spark and champions women writers,” a spokesperson for Underbelly said.

“She also explores Edinburgh as a city which inspires writers with chapters set across the city.”

A UK pub has magically been renamed The JK Rowling