Today FM, the brains behind the Dare To Care scheme, explain on their website: “Basically, we want you to drag that wedding dress out of the back of the press, get it cleaned and wear it again (and get people to sponsor you a few bob to do it to make up for the shame of it all!)

“Wear it to work or whatever you'll be doing on Wednesday 21st of Sept. Wear it with pride knowing that you are going to be part of something amazing and raising lots of money for the Irish Cancer Society with Today FM's Dare to Care.

“Get the ladies in your office involved so you're not alone, get your sisters and friends on board and don't pretend you don't want to put it on again and relieve all those happy memories.”

Hundreds of women wore their wedding dresses to work today– but why?