Is subliminal messaging safe?

Over the last few years, there has been increasing concern over whether some YouTubers have been hiding “dark hidden messages” in their videos, Vice reports.

In 2017, an online petition, signed by more than 740 people, claimed Mind Power, one of the most prominent subliminal YouTube creators at the time, had hidden some dark messages in her videos.

Some of these people claimed they had suffered “demonic dreams”, “weird sexual dreams” and “[a] few had actually visited the emergency room”. Mind Power was shut down in December that year. However, creator Amy Bass addressed the accusations in a blog post. “If you feel like you are being controlled then don’t be part of my group,” she wrote.

Last year, another subliminals YouTube creator, Rose Subliminals, also admitted to using negative affirmations in her videos before closing her account.

The murky world of subliminal messages in YouTube videos