Whether you've managed to get tickets for Taylor Swift's Eras tour or not, joined the queues of fuchsia-clad fans outside a Barbie screening or steered clear, hype is everywhere.

Barbie-mania to Taylor Swift's virtual queues: how hype won 2023

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“When I first heard about Barbie I had no interest in seeing it. Now I want to because it’s everywhere.”

This Barbie is still trying to get Taylor Swift tickets: how hype culture won 2023