BeReal is social media’s self-titled “anti-Instagram”, but how long can it hold out before being commandeered by aesthetics and affiliates? 

BeReal is social mediau2019s self-titled u201canti-Instagramu201d, but how long can it hold out before being commandeered by aesthetics and affiliates? 

How long can BeReal stay authentic? 

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Imagine the horror of Zuckerberg et al when an app named BeReal began taking off in early 2022 designed around the very thing traditional social media cannot seem to keep hold of: genuine, ugly, unpolished realness

A quick search on TikTok throws up a whole load of content on ‘BeReal Tricks’ advising users how to create the best ‘candid’ shots, which include ‘Getting up off the couch… because nobody wants to look as though they just watch Netflix all day’

Can the app stay an influencer-free space forever?

If you can’t be BeReal, BeFake: how long can authenticity hold out on the new It app?