The alchemy of their closeness and strength as a couple, combined with their wealth and cultural capital, manifests in a power that enables them to commandeer an institution. Their love is beautiful, black and rich as f**k and they’re going to show off about it, go off about it, sound off about it, loudly, over a thrashing, frenetic trap beat.

At the start of Apes**t we sweep into the Salle de Etas and see Beyoncé (and Jay-Z), gazing stoically towards us, stood before one of the most iconic images in the world. The Mona Lisa stares between them and their clasped hands, her inscrutability challenging theirs. The frame poses a question: who can match the iconic duo that is team Carter? During the last few seconds of Apes**t the couple smirk to the camera while leaning on each other, and then laugh to themselves, as if mocking the question itself. In Picasso Baby, Jay-Z likens Beyoncé to Mona Lisa. The Apes**t video asserts that there is no comparison. The Carters are disrespectful - and here, disrespect is power.

This is the significance of Beyoncé and Jay-Z’s Apes**t video