Cyber Monday is on 2 December 2019. This is the psychology of why we love a good shopping bargain, and big discounted products and sales.

Cyber Monday 2019: this is why we all love a shopping bargain

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There are tales of fist fights breaking out over Furbies and trolleys being used as battering rams to get to the front of a queue

The more anxious we feel about missing out or measuring up to those around us, the more easily influenced we are by the messages surrounding us on Black Friday and Cyber Monday

Even the bananas in America are grown to be a specific shade of yellow (Pantone 12-0752, Buttercup), as they sell the best

“Hyper-consumerism can increase any existing fear we have about missing out.”

Cyber Monday 2019, extreme shopping, and why we fall for the bargains every year