Enough is enough. We cannot keep turning a blind eye to this malicious media game, pretending articles like this do no harm. It’s not ‘entertainment’ to perpetuate the idea that grown women should aspire to a waist that measures the same size as a young teenage boy’s – my son’s school trousers would seemingly fit the Duchess of Sussex’s pre-baby frame, if the Mail’s fun formula is to be believed.

Don’t tell me consuming a media diet like this doesn’t affect our body image. How do you explain the fact that only 57% of women aged 35-49 are satisfied with their appearance, according to the 2014 British Social Attitudes survey? Tell me why more girls than ever are self-harming? Or why 10 million women in the UK feel depressed because of the way they look?

If you think we’re unaffected by the pernicious message that we should envy impossibly tiny frames – literally aspiring to the impossible – then explain to me why children as young as three report body image issues? Or why one in four seven-year-olds have tried to lose weight? Tell me why half a million women have given up swimming because of anxiety about how they look in the pool?

The Daily Mail is ranking women by waist size – and we can’t ignore this dangerous message