There's a new sexual fetish on Twitter, but what is findomming, and how does financial domination work? From cash cows to pay pigs, Stylist meets the men and women taking part.

Twitter sex fetish: inside murky world of money and findomming

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I never send nudes, and my real subs would never expect anything in return for their money

The men who give me money are the men who experience sexual gratification by submitting to me     

The arousal for me doesn’t happen in my trousers, it happens in my brain. The act of giving a dom money triggers my basic desire to please

Imagine that feeling you get when you give someone you love a present, and it makes you feel good to see them so happy. Times that by 1,000 and that’s how I feel giving money to my dom

Why is financial domination becoming so attractive in 2019?

Since starting out as a dom I’ve be threatened with rape, murder and kidnap. I’ve also almost been emotionally blackmailed

A sub cannot serve properly if they are in serious debt or are putting their home life outside of the fantasy at risk

I tweet stuff like, ‘good morning you scum losers – send money for my breakfast’, when in reality I wouldn’t dare speak to anyone like that in real life

Financial domination isn’t a social media run fetish, it’s sex work that comes with its own discrimination and danger

From cash cows to pay pigs, why are men paying women to drain their bank accounts?

This new sex fetish is on the rise on Twitter, but why?