From an explainer on the cost of living to a deep dive into a young boy’s love for woodwork, Twitter is jam-packed with viral threads. But what makes it such a popular format?

From an explainer on the cost of living to a deep dive into a young boyu2019s love for woodwork, Twitter is jam-packed with viral threads. But what makes it such a popular format?

Twitter threads: why social media loves long-form content now

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With no limits on word count, Twitter threads allow people to dig deeper into topics (and often disagree) with others outside of their individual echo chambers 

Stylist Daily

From extensive explainers to novel-length captions, long-form social media content is experiencing a boom. 

The rise of the Twitter #thread: what’s behind the increase in long-form content on social media?