But for all our efforts to help our clients make savings, we are finding that women have a much harder time cutting back. They are significantly more likely to spend a higher amount on essentials like food, energy bills and childcare, and on average have notably lower incomes than men. Most strikingly, among our clients, women are, on average, £30 short on making ends meet each month, as opposed to men who, on average, have a surplus of £40 at the end of each month.

This is not just professional but personal. I have firsthand experience of problem debt and the impact it can have on your life – and the disproportionate impact it has on women. In my late teens and early 20s, I grappled with debt and experienced how a life shock can throw your finances out of kilter and into a debt spiral, which can often seem impossible to escape from. This is why I am so passionate about working to support women in similar positions.

“Women are hit hard by the cost of living crisis – the government needs to do more”