Also, the articles conflate “slender” with “amazing”. Would the same adjectives be used if Willoughby’s legs were a little bit wider, slimmer or shorter? Of course she has beautiful legs, but it has nothing to do with the size, shape, colour and length of them. Her legs are amazing because they are strong enough to keep her on her feet all day while running around after three children following hours of presenting while stood up (mostly in heels) .

And, sorry but… are we in the 1950s? Does anybody use the word pins in 2019? The headlines read like something Uncle Geoffrey from Bridget Jones’s Diary would shout after a few whiskeys at a barbecue.

One paper even moved the focus onto her white shirt, writing: “Holly demanded attention in a paper-thin white blouse, which she cheekily left unbuttoned at the top.”

I think we can all agree that absolutely nobody was “demanding attention” as they sweated through the unbearable heat. The fact that Willoughby undid a button, to get some air to her body, wasn’t a “cheeky” move – it was pretty much an act of survival.

Holly Willoughby’s fashion line photos are not an invitation to critique her body. And yet…