‘like for good luck’ posts are an evolution of the chain mail that circulated on platforms such as Hotmail and MSN during the early years of the internet

u2018like for good lucku2019 posts are an evolution of the chain mail that circulated on platforms such as Hotmail and MSN during the early years of the internet

Does Instagram and TikTok manifestation work?

positive

The fear of missing out on an opportunity to gain success, luck or money makes *not* engaging feel like a bad idea

Getting involved in these social media trends feeds into this sense of belonging 

Stylist Daily

Are ‘like for good luck’ posts just an evolution of MSM-style chain mail?

Internet superstition: confessions of a realist who saves IG posts for good luck