There's an internet label for every interest and aesthetic, but have they gone too far? Chloe Laws explores the digital marketing and content creation of…simply being alive and hav

There's an internet label for every interest and aesthetic, but have they gone too far? Chloe Laws explores the digital marketing and content creation ofu2026simply being alive and hav

From Barbiecore To Sad Girl Winter, Have Labels Peaked?

Aesthetics have become more trend-driven, more interchangeable and ever-moving, more about marketing ourselves than making connections. They have also become more gendered

Everything is content; everything is sellable

“The lines between consumption and digital marketing have become so blurred, so accepted, that even our core identities have been branded.”

From barbiecore to sad girl winter, have we reached peak label culture?