Look, I don’t have answers about why people lie to one another when they’re dating, why they make false promises and go out of their way to convince them the sky is green. It is men doing it in the manner I’m discussing here, but everyone can be guilty of it.

One friend told me it’s because “it’s reverse psychology,” whereas another simply said “We want to be liked but then get scared we’ve overcommitted.” Sad!

Regardless, in the past this casual treatment of the truth has been allowed to flourish and run unchecked. If a woman was ghosted by a man, she would most probably sit there and take it, fretting over the incident to friends but never actually calling out the ghoster in question for his behaviour.

If she found herself being lied to on what seemed a minor level, she would probably forgive it. Passing comments about her sexuality might sting but they would be let go – usually due to the fear that to make a fuss would be to render her shrewish and unlikeable in the man’s eyes. Now however, times have changed.

“Love Island shows us that truth has become the defining trait of modern relationships”