But the point he makes that really shouts out is this: “My story to get here is all-too-familiar for families in England: my mum worked full-time, earning minimum wage to make sure we always had a good evening meal on the table. But it was not enough. The system was not built for families like mine to succeed, regardless of how hard my mum worked.”

He’s right: the system still isn’t built for families like his to succeed. There are around 1.8 million single parents in the UK – 90% of which are headed by women. A 2018 study by family charity Gingerbread suggested that by 2021 almost two thirds of children in single parent families are likely to be living in poverty. Yes, children should feel empowered to claim free school meals. But the question now is: why are there so many families living in poverty in 2020?

Johnson’s decision to stop FSM in the first place shows he has little to no understanding of this way of life. But, thanks to Rashford, perhaps the prime minister is finally starting to feel shame of child poverty on his shoulders. After all, it should be the government’s responsibility to carry it.

Can Marcus Rashford’s free school meals campaign break the stigma around money and poverty shame?