“Yes, we renamed this the Magnificent Woman collection,” the statement reads. “If an artist made a piece of art and sold it in a gallery and it was titled #MeToo - would that strike the same conversation? Is it any different because I’m making 20 items of clothing? Or 10 badges?”

It’s a valid point, but one that proves just how far off the mark the brand really is. People didn’t react so strongly to the collection because it was a line of clothing – I have no doubt we would see the same level of outrage levelled at a #MeToo line of art, if that art was being peddled under the hashtag in the name of making the artist a quick buck. Because that is the real issue here: the #MeToo movement is being ripped off. And let’s be clear: the #MeToo movement is not here to be used as a commercial ploy, whether someone wants to sell a midi skirt or a piece of fine art.

Why we need to talk about the #MeToo clothing collection