According to Piers Morgan, men should not wear their babies in a baby carrier. In his mind (a place I’d happily never enter – so dark and Daily Mail), a man who chooses to actually carry his own child in a device designed for this very purpose is being “emasculated”. His latest attack is on Daniel Craig, tweeting “007… Oh not you as well?!!! #papoose #emasculatedBond”, alongside a picture of Craig carrying his newborn daughter in a baby carrier.

Obviously this is a purposely antagonistic comment from a man whose job is to rile people up; to say the unsayable; to play devil’s advocate; to be politically incorrect about everything and everyone in the hope that he’ll grab column inches and therefore keep a job. It’s “banter”, of the sort beloved of a certain type of man: those who boast about “never changing a nappy” and “staying away from the business end” during the birth of their children, all the while grilling hunks of meat on a giant BBQ that they had to ask their wives to light.

Reassuringly, thousands of men have replied with pictures of themselves carrying a child in a baby carrier to illustrate they don’t feel remotely “emasculated” by transporting or comforting or caring for their child in a more convenient way, possibly because they have many things to with their hands as parents.

Piers Morgan is symptomatic of a culture that still uses so-called masculinity to shame men