Obviously I clocked this before lockdown, but it’s only now that I fully realise why I find it so powerful and magnetic. Hopefully Holland will forgive me for assuming he is cis het, but essentially here we have a straight white guy performing a Rihanna classic in a PVC maid’s outfit, and the internet crumbles and hits the RT button every time it lands on the timeline.

Why? I could write thousands of words on why but, in a nutshell, he’s respectfully and artfully paying tribute to the goddess Rihanna while blurring the socially constructed boundaries of gender and sexuality in front of a mainstream audience. AND he’s absolutely owning it, rather than doing it for laughs. It rattled people’s cages, made folks question what they were seeing and how they felt about it, and Holland could absolutely care less. And to quote Paris Hilton, that’s hot.

Pride Month 2021: “What being queer means to me”