“I was diagnosed with rosacea 14 years ago and it can be difficult to explain to others how it feels to live with a skin condition,” says beauty blogger and British Skin Foundation ambassador Lex Gillies aka Talonted Lex.

She now uses social media to counteract the seemingly perfect faces we’re bombarded with every day.

“Social media often gives the impression that everyone wakes up looking flawless, which makes it incredibly intimidating to show a ‘flawed’ face to the world,” she explains.

“But by normalising real faces - and embracing our wonderful differences - we can help each other become more comfortable in our bodies.”

That’s an ethos that beauty brands like Burt’s Bees are embracing with their new 100% natural make-up range, made to counteract synthetic beauty standards and products and help you love the things that make you naturally beautiful.

4 women challenging the idea of flaws