Meanwhile, Ariana Grande shared three images of the destruction on her Instagram stories. “If you’re not from Brazil and don’t have no clue about what’s happening here, here it goes,” she wrote. “The largest rainforest in the world is on fire for the sixteenth day. And the media is not giving a f–k for this. #PrayForAmazonia.”

Demi Lovato then shared Grande’s first image on her Instagram stories, before posting a second image that read: “The Amazon has been burning for 3 weeks and I’m just finding out because of the lack of media coverage. This is one of the most important ecosystems on earth! Spread awareness!”

Elsewhere, Ellie Goulding reposted a video of forest fires raging in Brazil from the World Wildlife Fund, an independent conservation organisation, highlighting the double standard that “there was worldwide outcry when Notre-Dame was on fire.”

Amazon rainforest fires: All the celebrities speaking out about the environmental crisis