However, when he attempted to shame Amber Rose – one of the women determined to reclaim the ‘slut walk’ – he bit off way more than he could chew.
Rose had posted a photo of herself to social media, which saw her posing in a string bikini top and no bottoms, with her pubic hair visible.
She captioned it with a link to her website, amberroseslutwalk.com, a movement she set up in 2015 to echo the original Slut Walk – a worldwide campaign raising awareness of rampant victim-blaming in sexual assault cases, specifically to highlight the fact that there’s a focus on how survivors of assault were dressed at the time of the attack.
Morgan immediately took offence to the image and fired off a response to Rose on Twitter, reading: “Put it away, luv. Thanks.”
Unwilling to let Morgan’s comments shame her into taking down the image, Rose responded with the hashtag, “I’ll take things misogynistic assholes say for 500, Alex” – a reference to US game show, Jeopardy.
Morgan, however, is the sort of person who likes to have the last word in any and every argument.
“It's not 'misogyny' to think that posting nude photos in the supposed name of feminist empowerment is pathetic attention-seeking bulls**t,” he wrote. To be fair, he does have a lot of experience in the art of misogyny, so we suppose he’s forgiven for thinking he knows exactly what it entails.
Rose, 33, has frequently found herself the target of sexist online attacks and was more than prepared to battle Morgan until he relinquished his keyboard.
“Nude? Where? My breast nor my vagina was showing and my legs were closed,” wrote Rose. “I am assuming you are referring to the pubic hair that was shown in the picture.
“Uncomfortable? Get over it.”
Morgan, ego bruised, responded in the typical manner of all misogynists – by acting as if he couldn’t care less about a woman’s naked body.
“I can handle your naked body, Amber – relax,” he tweeted. “I just can't handle your ridiculous claim to be stripping off in the name of feminism.”
Rose said that Morgan’s latest tweet had tickled her into laughing out loud at her computer. “You’re an idiot,” she continued. “Your first tweet to me was, ‘Put it away, luv. Thanks.’”
Rose then questioned the former tabloid editor’s use of the word ‘it’, before redirecting his attention to a naked photo of Maroon 5 frontman Adam Levine.
“Still attention-seeking or nah?” she asked him provocatively.
Morgan, scrambling to point out that it’s very, very different when men strip off for the camera, replied: “No, that was Adam Levine raising awareness for a UK prostate and testicular cancer charity.”
Shaking her head over Morgan’s double standards, Rose pointed out that her photo had also been posted to raise awareness for a foundation.
“That’s like saying breast cancer awareness is cool, but what about HIV and Aids,” she tweeted.
Rose finished with a killer comeback: “So my ‘naked’ body offended you for my non-profit SLUTWALK but a woman grabbing Adam Levine's dick and balls was cool?”
She then made sure to post her photo “one more time for the haters”.
Speaking last year about her own Slut Walk, Rose said: “I have millions of people scrutinising me and telling me I deserve to be slut-shamed. It’s made me more passionate to do what I do.”
She continued: “It's an extreme form of bullying that we deal with as women and it's really unfortunate, but I like to be the voice to bring confidence to women and bring awareness to everyone.”
Founded in Toronto in 2011, the initial Slut Walk protest was organised in response to a Canadian police officer telling a crowd of college women that “if they wanted to avoid sexual assault, they shouldn’t dress like sluts.”
Images: Rex Features