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Amy Schumer parodies One Direction in new video highlighting beauty double standards

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Comedian Amy Schumer has once again won the internet with one of her hilarious videos. This time, she's mocking the double standards women face when it comes to makeup.

Last week, we wrote about the funny sketch she created featuring the likes of Tina Fey, Julia Louis-Dreyfus and Patricia Arquette, in which they all celebrate Julia's last f***able day - a dig at how Hollywood and the media are obsessed with youth. 

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In the video, Amy features as the love interest, who the boys are singing to. Initially they tell her she looks beautiful without makeup and that she should embrace her "natural glow". But upon removing her full face of natural-looking slap, they looked horrified and tell her to put it back on.

Highlights of the song include "you'll be the hottest girl in the nation, with a touch of foundation" and “don’t go outside like that.”

Amy takes off her makeup

Amy after she's taken off her makeup

Of course, there is serious message underneath all the laughs, Amy is pointing out that despite what pop culture says about women "going natural" (yes, boybands, we're looking at you), the truth is that the natural look actually takes a lot of makeup to create. 

However, more often than not, when a woman chooses to go completely makeup free she gets asked if she is ok. 

Tweeting about the video yesterday, Amy asked her followers to tweet their own no makeup selfies, with the hashtag #girlyoudontneedmakeup.

She received thousands of responses with positive images from all over the world. 

Amy then tweeted how she was overwhelmed with the support.

Watch the full video below and tweet your no makeup selfie with the #girlyoudontneedmakeup hashtag.

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