Vitalii Sediuk - aka the 'prankster' that picked Gigi up – has since claimed that he did it in protest against the use of celebrity supermodels.

"While I consider Gigi Hadid beautiful, she and her friend Kendall Jenner, have nothing to do with high fashion," he wrote, sharing his weak excuse as an Instagram post.

"By doing this I encourage fashion industry to put true talents on the runway and Vogue covers instead of well-connected cute girls from Instagram. You can call it a manifest or a protest.

"This is also a wake up call for Anna Wintour who turned Vogue into tabloid by putting Kardashians and other doubtful celebrities on a cover of a well-respected magazine".

Anna Kendrick praises Gigi Hadid for fighting back against man who assaulted her