Who decides what makes a good role model - and is the criteria for it sexist?

Those are the questions being mooted after Love Island's Zara Holland was stripped of her Miss Great Britain title by the organisers of the pageant, following a one-night stand with fellow contestant Alex Bowen on the ITV2 reality show.

Holland was seen in bed with love interest Bowen during clips shown on last night’s Love Island episode, before later discussing her regret over the encounter and confirming that the pair did have sex.

Shortly after the episode aired, Miss Great Britain officials released a statement on Twitter announcing that Holland has been de-crowned as a result of ‘recent actions’ - a decision that has been met with widespread disapproval and accusations of slut-shaming.

But from a pageantry organisation that is essentially founded on sexist ideals, should we expect anything less?

“Are we living in the dark ages?” Outcry as Miss GB is stripped of her title following one-night stand