Addressing the initiative with TODAY Parenting, BabyNames.com CEO Jennifer Moss explained that the issue of racial injustice is important to everyone who works on the site.

“We knew we wanted to make some kind of a statement…” she said. “I didn’t want it to look like a platitude, because we are all very moved by this, and we wanted to support the black community.”

Moss added: “I don’t think people realise that when you see all the names in one place, it’s overwhelming. When things happen little by little, we don’t notice them as much as when you put it all together and say, ‘Look what’s happening.’

“We wanted to show that these were somebody’s children.”

How to be a better ally in the fight against racism

To paraphrase what we’ve said before, it’s worth remembering that non-black people need to educate themselves, listen more, and learn how to be a better ally in the fight against racism.

Here are just a few of the ways we can all do this:

How to support Justice for George Floyd:

Donate to the official George Floyd memorial fund, a GoFundMe page set up by Floyd’s brother.
Support the Black Visions Collective, an organisation working specifically on racial justice within the state of Minnesota.

Further charities and organisations to engage with:

How popular website BabyNames.com took a stand for the Black Lives Matter movement