Jama goes on to explain: “The dress is designed by Richard Malone, and it’s completely different to what I would usually wear because it looks a little bit Victorian and underneath is loads of wires and battery packs. When you look with your naked eye it will just look like a lovely dress, but when you use the app you will see all of these extra things happen. It’s kind of like a performance. It’s my Cinderella moment – I feel like a digital princess.”

As Jama describes herself as a “huge movie fan”, we asked her which films she turns to when she’s had a bit of a rubbish day. And, while she usually prefers to binge-watch horrors and comedies, she says she has two firm favourites when she needs some cinematic comfort.

“Every time I want to be cheered up I think Step Brothers is the one to watch,” says Jama. “It cheers me up in an instant, it’s always a laugh my arse off moment. I love anything with Will Farrell in, I think he’s a genius.”

“But to have a cry, it would have to be The Notebook,” she continues. “I’m a bit of a baby anyway, I cry at things you’re not even supposed to cry at like Finding Nemo and Lilo and Stitch.”

The soul-soothing film Maya Jama turns to when she needs a cathartic cry