What a difference a day can make. When Pepsi launched its protest-themed advertising campaign starring Kendall Jenner on Tuesday morning, the soft drinks giant presumably knew that they would – to paraphrase one of the placards in said advert – be starting a “conversation”. Somewhat incredibly, however, the company seems not to have predicted the international backlash that their ad would unleash.

The short film has been widely condemned as a “tone-deaf”, “offensive” attempt to cash in on the international protest movement – particularly the Black Lives Matter demonstrations. Singled out for particular scorn was a scene in which Jenner breaks away from a protesting crowd to offer a Pepsi to a police officer, echoing the famous moment when BLM protester Iesha Evans serenely faced down riot police in Baton Rouge last summer.

Many activists had something to say about Pepsi’s ad, but one of the most powerful responses came from Martin Luther King Jr.’s daughter. Bernice King, a minister and CEO of The King Centre, posted a photo of her late father being manhandled by police at a civil rights protest. (In what may have been a coincidence, the Pepsi ad was released exactly 49 years to the day since King’s assassination.)

‘We meant no disrespect’: Pepsi issues personal apology to Martin Luther King’s daughter Bernice