The story behind Beyoncé and Jay-Z’s trademarked twin baby names

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Sarah Biddlecombe
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Beyoncé and Jay-Z have reportedly registered to trademark two new names in the US - Rumi and Sir Carter - leading to speculation that the monikers are for their newborn twins.

The move follows the couple’s decision to (unsuccessfully) try and trademark the name of their first child, Blue Ivy, with the same company shortly after she was born five years ago.

So, what do the names Rumi and Sir Carter mean?


Rumi, which is of Japanese origin, is a girl’s name meaning “beauty” and “flow”. However, the most notable Rumi in history was actually a male 13th century Muslim poet, famed for his sufi poem The Diver’s Clothes Lying Empty.

And not that we like to draw conclusions, but Jay Z himself raps about sufi poetry on his new track, Marcy Me, saying, “I started in lobbies now, parley with Saudis/Sufi to the goofies, I could probably speak Farsi/That’s poetry, read a coca leaf from my past.”

Sir Carter

There is no official name meaning for Sir, although it’s an obvious indication of both importance and status.

And what does it mean for the couple to trademark the names?

Essentially, trademarking a name protects it from being used by other people and companies, particularly ones who might want to use the names to try and profit from them.

For example, TMZ reports that the trademark applications for Rumi and Sir Carter include protection from those names being used for “fragrances, cosmetics, key chains, baby teething rings, strollers, mugs, water bottles, hair ribbons, playing cards, tote bags, sports balls, rattles and novelty items”.

And it appears to be a smart move, with Inc reporting that just a few days after Blue Ivy’s birth back in 2012 companies were already attempting to register the names “Blue Ivy Carter NYC” for a children’s clothing brand and “Blue Ivy Carter Glory IV” for a line of fragrances.

The birth of the twins is yet to be confirmed by either Beyoncé or Jay Z, and the pair have released no official statement, although they are rumoured to have been born last month.

Despite the lack of official statement regarding the arrival of the twins, Beyoncé’s dad, Matthew Knowles, appeared to confirm the birth of his daughter’s twins two weeks ago when he took on the role of excited grandparent by taking to social media to write, “They're here! #beyonce #twins #jayz #happybirthday.”

And the post was even ‘liked’ by Beyoncé’s mum, Tina Knowles, adding to speculation that the twins had been born.

One thing we know for sure is that when Beyoncé does decide to announce the arrival of her second and third children, it will be in spectacular fashion.

After all, who can forget her epic Instagram pregnancy announcement (below), which remains the most liked image on the social media platform of all time with a casual 11 million likes (and counting)?

Images: Rex Features