In a revealing, feathered low cut black dress slashed to the leg, Beyonce, 32, shows off her svelte frame in the new imagery for the £24.99 scent.

The singer has been keeping a fairly low profile since the infamous lift scene which showed sister Solange attacking her husband Jay-Z, so the shots for the fragrance should have a powerful impact.

However it isn't all plain-sailing for the world's most famous woman. Reports suggest Bey and Jay, 44, have failed to sell out of their On The Run tour, the married hip-hop stars' first tour together, which kicks off in Miami next week.

Although a few of the 21 date venues have sold out there are still tickets for the first night next Wednesday and there are thousands of tickets left unsold across the run, with New Jersey and Atlanta failing to sell well and even seats still available for Bey's hometown gig in Houston.

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