President Trump may not be able to bring himself to cut ties with gun groups but dating app Bumble has no such qualms.

The company announced new measures last night that will prevent its nearly 30 million users from uploading photos that display firearm imagery in any capacity. A 5000-person moderation team will also begin the process of combing through existing profiles and wiping any pictures in violation of the new regulations.

“In the past, when we’ve had an opportunity to make our platform safer, we’ve taken action, banning hate speech and inappropriate sexual content from the Bumble app,” read a statement posted on Bumble’s website yesterday.

“As mass shootings continue to devastate communities across the country, it’s time to state unequivocally that gun violence is not in line with our values, nor do these weapons belong on Bumble.”

The move follows fresh calls for gun control reform in the US, in the wake of the deadly V alentine’s Day shooting at a Florida school that claimed the lives of 17 teenagers. Survivors of the tragedy have since kickstarted a movement to push government action on the contentious debate over who has the right to bear arms, which has raged fiercely over the last two decades. Despite a recent vote by the Florida Congress not to ban AR-15s – the type of assault rifle legally purchased and used by 19-year-old Nikolas Cruz to murder his peers in the Parkland shooting – student organizers are forging ahead with planned nationwide protests for 24 March, under the banner ‘March for Our Lives’.

Bumble is banning users from uploading photos of guns