“But then I thought, why am I sending this to my girls but not posting it on Instagram? Why am I trying to be someone that I’m not? I’ve always been a person who’s very free and very open about myself and always trying to support people offline – but my social media didn’t show that. I’d never seen someone post a picture like that, an imperfect photo. I was so scared but I uploaded it anyway.”

Now a self-titled body confidence spreader, King quickly realised how much people’s feeds needed a dose of reality.

“I’m not scared of posting anything now,” she says. “I post about my acne, about my bad days. All these things we never spoke about when I was in school, like hormones and periods – now I have a voice on Instagram, why wouldn’t I speak about them? If it’s helping somebody, I’m going to continue doing it.”

If you follow one person on Instagram today, make it Chessie King