Chrisssy Teigen has quit Snapchat – and she did it for the best possible reason…
Snapchat recently lost £650million after Rihanna called out its approval of an advert that asked “would you rather slap Rihanna or punch Chris Brown?”
And now Snapchat is haemorrhaging users, too, with Chrissy Teigen the latest to publicly quit the social networking app.
Taking to Twitter, Teigen complained about the app’s recent updates (which users will already know groups friends’ stories and personal snaps together) and how apparently her fans haven’t been able to find her.
More importantly, though, she highlighted that the “Rihanna pol” had earned a big fat “no Bueno” from her.
I stopped using snap. The update, the constant complaints of people not being able to find me, plus the Rihanna poll...no bueno— christine teigen (@chrissyteigen) March 24, 2018
It wasn’t long before Teigen’s tweet had gone viral, with many praising her for saying. However, there were those who were quick to criticise the model’s comments, with one stating that employees could lose their jobs when celebrities publicly condemn social media services.
Thankfully, though, they don’t call Teigen the “Queen of Twitter” for nothing. Responding, she tweeted: “Concerns have been brought up for months and this isn’t different from any other company where quality affects sales.
“Everyone has been very vocal about the changes and frustrations. Consumers shouldn’t *have* to work with companies beyond that.”
The thing is, whenever an influential celeb tweets about their breakup with Snap, employees with no connection to the update are let go because ad sales aren’t there. Better to work with companies that fuck up to come up with solutions that don’t involve firing the little people.— Karisa Maxwell (@KarisaMaxwell) March 24, 2018
Except concerns have been brought up for months and this isn't different from any other company where quality affects sales. Everyone has been very vocal about the changes and frustrations. Consumers shouldn't *have* to work with companies beyond that.— christine teigen (@chrissyteigen) March 24, 2018
Snapchat has yet to respond to Teigen’s comments, although it’s thought that the model’s decision to leave Snapchat is likely to influence her fans to do the same, causing the platform to depreciate in value even further.
“Now Snapchat, I know you ain’t my favourite app out there! But I’m trying to figure out what the point was with this mess!” she wrote. “I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it.”
“This isn’t about my personal feelings, because I don’t have much of them,” she continued. “But all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet…you let us down!”
“Shame on you. Throw the whole app-ology away.”
Snapchat responded to the singer’s comments in a statement to The Verge, saying: “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”
The company notes that it has blocked Would You Rather as an advertiser and that the game was unaffiliated with Snapchat. Snapchat also mentioned that it supports the National Network to End Domestic Violence and the group’s executive vice president sits on Snapchat’s Safety Advisory Board.