Comedian Dawn French and The Good Place actor Jameela Jamil have tweeted about a new product that preys on women’s body image insecurities. Unsurprisingly, the internet has no time for it either.
So, when it comes to discussing important women’s issues, she knows how to tackle them in a humorous yet poignant way.
That is why her latest post on Twitter about a “pillow bra” for “cleavage wrinkles” has gone viral.
And, as a body positivity activist, Jameela Jamil has joined forces with her to call out the absurd product.
French posted a photo of an advert for the bra, writing alongside it: “I don’t understand anything anymore…”
The bra – which you wear as a sort of weird padded harness in between your boobs while sleeping – claims to “fight cleavage wrinkles”.
French has spoken out about body image before, so she had absolutely no time for the advert.
And she wasn’t the only one, as over 5,000 followers have since liked the tweet and shared their own views on the product.
“Why did I stare at this for so long?” asked a bewildered author and presenter Dawn Porter.
“Because it looks like heavily padded pants. Also because people are demented,” replied Sunday Times columnist India Knight.
Jamil also slammed the advert with a dash of on-brand humour, writing: “Where are the contraptions for the wrinkles on balls?”
It’s definitely a fair enough question.
Other comments from confused and outraged Twitter users included:
“Cleavage wrinkles? Is that something else invented by marketeers to make women feel insecure enough to spend money on something they don’t need? Who even wears a bra at home, let alone in bed!?”
“I’m currently in plaster up to my knee, and it’s rather uncomfortable to sleep in, but not as uncomfortable as trying to sleep with one of these shoved betwixt my bosoms looks like!”
“O. M. G. you learn something new every day. I didn’t realise this was something I had to worry about! I shall add it to my list of worries. Somewhere between climate crisis & Brexit.”
“What—and I cannot stress this enough—the fuck is going on?”
“I can’t sleep often, but none of those sleepless nights have been the result of me worrying about cleavage wrinkles. My breasts are confined the majority of the day, I’m not about to wear this stupid contraption at night too.”
In 2012, French revealed that she lost seven-and-a-half stone. But in an interview with the Mirror, she said she “never disliked” her body before the weight loss.
“When you’re over 50 you have to pay attention to your health a bit,” she explained. “I want to be there for my kid.
“I have quite a lot of exciting adventures that I want to do, and I had just ballooned a bit more than I wanted to. I’ve never disliked myself, and my weight has had nothing to do with my self-esteem. I still refuse to dislike my old body.”
With such a healthy and positive approach to body image, we’ll definitely be keeping an eye on what French has to say.