People

Ellie Goulding’s new career

One of Stylist’s favourite singer/songwriters, the lovely Ellie Goulding, is following in the rather glam footsteps of Naomi Campbell and Twilight’s Ashley Green.

She’s become the new face of SoBe – a rather tasty new US drinks brand comprising vitamin boosted waters and energy drinks that hit our shelves in May.

SoBe - named after chic hotspot South Beach in Miami - sent Ellie there recently (jealous, us?) and filmed her hanging with the locals – from jamming with a Hispanic band to her favourite pursuit, running (she jogged along South Beach with local hero, Raven - who’s done the run every day for 35 years).

“As a keen runner, the highlight was meeting Raven,” says Ellie. “And I’m really excited to be working with SoBe to bring a taste of South Beach to the UK this summer. It was amazing to spend some time filming out there and really get under the skin of this cool and vibrant place.”

To check out Ellie’s adventures in Miami, go to www.facebook.com/sobeuk.