After coming under pressure from various women's organisations, Facebook has finally decided to implement a new system to prevent images that promote domestic violence against women appearing on the site.
While images that promote anti-Semitic, Islamaphobic, and homophobic hate speech are banned, the same rules seem to not apply to images of battered women.
However, the campaign to change this gained momentum last week when activists such as Soraya Chemaly, The Everyday Sexism Project and Women Action and the Media instigated a boycott of the social media site.
They also called upon advertisers to pull out of deals with Facebook, and to great success. Fifteen key companies have already pulled advertising, such as Nationwide UK, Nissan UK, and J Street, with hopefully a few more to follow suit.
Not only that, Facebook also responded with a clear message that it will try harder to ensure these images are not tolerated and has said they will introduce a new policy on the site.
Here's Facebook's statement:
"In recent days, it has become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate. In some cases, content is not being removed as quickly as we want. In other cases, content that should be removed has not been or has been evaluated using outdated criteria. We have been working over the past several months to improve our systems to respond to reports of violations, but the guidelines used by these systems have failed to capture all the content that violates our standards. We need to do better – and we will."
Let us know your thoughts on the matter in the comments below.