Feminist Victoria Joy says:

"That face, the scar, his chest - ohhhhh his chest," groan millions of women, in unison, every Sunday evening. We've all gone weak, or rather, phwoar, for Ross Poldark.

He's the new Darcy, an 18th century Diet Coke Guy - we are loving him. I say him, although what I really mean is his aesthetically-pleasing bod, which as you've quite rightly pointed out, we're objectifying all over the shop.

We are. The reaction to Aidan Turner as rugged Ross isn't a simple nod to him being an attractive chap - it's gone far beyond that, with ludicrous fan accounts and heated tweets seemingly pinged straight from the fiery loins of female viewers. If it was the Irish actor's thespian talent everyone was so enamoured with, then why weren't we going boss-eyed for him when he appeared in The Hobbit films or Being Human?

It's no big surprise that the BBC chose a looker to play Poldark, it's how the industry works. Being completely honest, if you're going to surrender an hour of your weekend to watch the tellybox, it's nice to spend it looking at something easy on the eyes. And this applies to women as much as men.

If we public know attractive people have a much better chance of scoring parts, budding actors (both male and female) know the score, so it shouldn't come as a shock to Aidan, his co-stars or the BBC bosses.

'Is it OK to objectify Poldark?'