The Olympics: a rare moment in our modern lives when women in the public eye are not depicted as dieting or “showing off their curves”.

Instead we get to watch women use their bodies for real purpose, pulling off incredible sporting feats, a panoply of body shapes, sizes and skin tones, covered and not so covered, driven, joyful, unselfconscious.

Hallelujah, we say, let every woman and girl switch on the television this instant, and let us be liberated! If only the narrative from the Olympic broadcasters and reporters wasn’t doing its level best to drown out the positive messages, and remind us of a woman’s place in sport.

Because for downgrading female achievement there’s nothing better than failing to actually name the woman who has won a medal.

“Michael Phelps shares historic night with African-American” ran one headline, referencing gold medallist swimmer Simone Manuel, or “Wife of a Bears’ lineman wins a bronze medal today in Rio Olympics” - because why bother actually naming Corey Cogdell-Unrein, bronze medallist in women’s trap shooting, if we can just shorthand that her importance is really just due to the status of her spouse?

In the pool, Hungary’s Katinka Hosszú won gold in the 400m medley and set a new World Record, but the commentary team at NBC were far more interested in telling us that it was her coach and husband who was really due all the acclaim.

“Women winning medals? Let’s just focus on their looks!” Why this drip-feed of sexist Olympics coverage has got to stop