The truth, of course, is a lot more nuanced and boringly supportive than that.

On my parenthood blog Mother Pukka, I've lost count of the general feelings of empathy that abound - from mothers supporting each other in start-ups to flurries of emoticons if someone is drowning in nappies/ Weetabix, it’s a world where everyone is welcome.

Whether breast or bottle, stay-at-home or office, the one common denominator across parenthood is laughter. It’s not always about what we get right, it’s sometimes the things that don’t always go to plan that unites us. Together with Right To Play International, we launched the ‘parent fail’ campaign that encourages people to share the good, bad, ugly and plain funny moments of parenting. It’s a chance to break down the perfect barriers Instagram sometimes puts up and show that we’re in this together.

But affiliation and empathy don't play to a headline in a world that seeks to divide, not unite women.

Social media - and the compulsive stirrer that is the internet - doesn’t want us all to hold hands and realise there’s room at the inn for all kinds of mums. Room for lipsticks and dipsticks; room for faf, naf and everything inbetween.

Why the motherhood challenge is just another attempt to create a rift between women